- Clearly state the purpose and mission of your business
- Set specific goals
- Keep a passionate desire in your heart
- Strive harder than anyone else
- Maximize revenues and minimize expenses
- Pricing is management
- Success is determined by willpower
- Possess a fighting spirit
- Face every challenge with courage
- Always be creative in your work
- Be kind and sincere
- Always be cheerful and positive; hold great dreams and hopes in the pureness of your heart
Set high objectives that are noble, just and fair
Once targets are set, share them with all employees
Your desire must be strong and persistent to penetrate into your subconscious mind
Work steadily and diligently, one step at a time, never relenting in tedious tasks
Measure your inflow and control your outflow; don’t chase profit, but let it follow your effort
Pricing is top management’s responsibility: to find that one point where customers are happy and the company is most profitable.
Business management requires a persistent, “rock-piercing” will
Management requires a more combative mentality than any martial art
Be fair and never deceive others
Innovate and improve continuously. Today should be better than yesterday; tomorrow, better than today
Business is based on partnerships and must bring happiness to all parties.
Excerpted from “SEIWAJYUKU Journal No.2,” published in April 2012. Original Japanese ©1992 Seiwajyuku All rights reserved

